Privacy policy

Privacy Policy — CactuSia Biotherapy

Last Updated: April 27, 2026

1. Who We Are

CactuSia Biotherapy is a brand owned and operated by Saffa USA for Beauty Care LLC, a company registered in the State of Mississippi, United States, located at 6812 Highway 45 ALT S, West Point, MS 39773. All references to "CactuSia Biotherapy," "we," "us," or "our" in this Privacy Policy refer to Saffa USA for Beauty Care LLC.

CactuSia Biotherapy operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our Services are hosted and powered by Shopify.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information as described below. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

2. Personal Information We Collect

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details including your name, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.

Account information including your username, password, security questions, preferences, and settings.

Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transaction history.

Communications with us including the information you include when sending us a customer support inquiry or other message.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate our website.

3. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you — when you create an account, visit or use the Services, communicate with us, make a purchase, or otherwise provide us with your personal information.

Automatically through the Services — from your device when you use our products or services or visit our website, and through the use of cookies and similar tracking technologies.

From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties — including advertising and analytics partners as described in this Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver relevant advertising. The types of cookies we use include:

Essential cookies — Required for the website to function, including shopping cart and checkout functionality. These cannot be disabled.

Analytics cookies — Used by Google Analytics to collect anonymized data about how you interact with our website, including pages visited, time spent, and traffic sources.

Marketing cookies — Used by TikTok Pixel and Meta Pixel to track conversions and deliver personalized advertisements on third-party platforms.

Email marketing cookies — Used by Klaviyo to track email engagement and website behavior for marketing personalization purposes.

You may control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Depending on where you reside, you may also have the right to opt out of cookies used for targeted advertising purposes. You may exercise this right by contacting us at info@cactusia-biotherapy.com or by enabling the Global Privacy Control signal in your browser at https://globalprivacycontrol.org.

5. Third-Party Marketing Technologies

To operate, improve, and promote our Services, we use the following third-party tools that may collect and process your personal information. Each operates under its own privacy policy, which we encourage you to review:

TikTok Pixel — We use the TikTok Pixel to measure the effectiveness of our advertising on TikTok, track conversions, and serve targeted advertisements to users on the TikTok platform. TikTok may collect device identifiers, browsing behavior, and purchase activity. To learn more, visit TikTok's Privacy Policy at https://www.tiktok.com/legal/privacy-policy.

Meta Pixel (Facebook / Instagram) — We use the Meta Pixel to track visitor activity on our website, measure advertising performance, and serve personalized advertisements on Facebook and Instagram. Meta may collect device information, IP addresses, and behavioral data. To learn more, visit Meta's Privacy Policy at https://www.facebook.com/privacy/policy.

Google Analytics — We use Google Analytics to collect anonymized data about how visitors interact with our website, including pages visited, time spent, and traffic sources. Google may use this data to improve its own services. To opt out of Google Analytics tracking, you may install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. To learn more, visit Google's Privacy Policy at https://policies.google.com/privacy.

Klaviyo — We use Klaviyo as our email and SMS marketing platform. Klaviyo collects and processes your email address, purchase history, and behavioral data on our website to help us send you relevant marketing communications. You may unsubscribe from marketing emails at any time using the unsubscribe link in any email we send you. To learn more, visit Klaviyo's Privacy Policy at https://www.klaviyo.com/legal/privacy-notice.

You have the right to opt out of the use of your personal information for targeted advertising purposes. To exercise this right, please see Section 9 — Your Rights and Choices, or contact us directly at info@cactusia-biotherapy.com.

6. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Provide, tailor, and improve the Services — to process your payments, fulfill your orders, remember your preferences, send account notifications, process purchases and returns, manage your account, arrange shipping, facilitate exchanges, enable product reviews, and create a customized shopping experience including product recommendations.

Marketing and advertising — to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you relevant online advertisements on our website or other platforms, including based on your past purchases and activity on our Services.

Security and fraud prevention — to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent or malicious activity, and protect the safety of our platform and users.

Communicating with you — to provide customer support, respond to your inquiries, and maintain our business relationship with you.

Legal compliance — to comply with applicable law, respond to valid legal process including requests from law enforcement or government agencies, participate in civil discovery or litigation, and enforce or investigate potential violations of our terms or policies.

7. How We Disclose Your Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

Service providers — with Shopify, vendors, and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

Marketing and advertising partners — to provide marketing services and advertise to you, including through TikTok, Meta, Google, and Klaviyo as described in Section 5. Our business and marketing partners will use your information in accordance with their own privacy notices.

At your direction — when you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.

Corporate affiliates — with our affiliates or otherwise within our corporate group.

Business transactions — in connection with a business transaction such as a merger, acquisition, or bankruptcy.

Legal obligations — to comply with any applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

8. Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. You may also exercise your rights directly with Shopify at https://privacy.shopify.com/en.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access / Know — You may have a right to request access to personal information that we hold about you.

Right to Delete — You may have a right to request that we delete personal information we maintain about you.

Right to Correct — You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability — You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Targeted Advertising — Depending on where you reside, you may have a right to opt out of the use of your personal information for targeted advertising purposes. You may exercise this right by:

Managing communication preferences — We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe link displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

Response timeframe — We will respond to your privacy rights request within 45 days of receipt, as required under the California Consumer Privacy Act (CCPA) and applicable US state privacy laws. In certain circumstances where additional time is needed, we may extend this period by an additional 45 days and will notify you of the extension within the initial 45-day period. For requests from individuals located in the European Economic Area or United Kingdom, we will respond within 30 days as required under the General Data Protection Regulation (GDPR).

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf, provided that the agent supplies proof of your authorization and we are able to verify your identity directly.

10. Data Retention

How long we retain your personal information depends on the nature of the information and the purpose for which it was collected. As a general guideline:

Customer purchase and transaction records are retained for a minimum of 7 years in accordance with US federal and state tax and accounting obligations.

Account information is retained for as long as your account remains active, plus 2 years following account closure.

Marketing data including email addresses and behavioral data is retained until you opt out or request deletion, whichever comes first.

Device and usage data collected through analytics tools is retained in accordance with the retention policies of the respective third-party providers. Google Analytics default data retention is 26 months.

You may request deletion of your personal information at any time by contacting us at info@cactusia-biotherapy.com.

11. Security of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us, and that you keep your account credentials confidential and do not share them with others.

12. Children's Privacy

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out in Section 16 to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age, as those terms are defined under applicable law.

13. Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

14. International Transfers

We may transfer, store, and process your personal information outside the country in which you reside. Our operations span Jordan, Tunisia, and the United States, and your information may be processed in any of these locations.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first at info@cactusia-biotherapy.com. We are committed to resolving complaints directly and promptly.

If you are a California resident and are not satisfied with our response, you may file a complaint with the California Attorney General's Office at https://oag.ca.gov/privacy/ccpa.

If you are located in the European Economic Area or United Kingdom, you have the right to lodge a complaint with your local data protection authority. A list of EU data protection authorities can be found at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

We will not retaliate against you for exercising any privacy rights or for filing a complaint.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

CactuSia Biotherapy Operated by Saffa USA for Beauty Care LLC 6812 Highway 45 ALT S West Point, MS 39773 United States

Email: info@cactusia-biotherapy.com Website: www.cactusia-biotherapy.com